Team Sportscover


Team Sportscover















Team Sportscover supported by D.M. Keith

Team Sportscovers revamped 9 rider squad was officially launched in Manchester, England on Sunday 17th February. The launch took place in Manchester Central exhibition centre at the Bike and Tri Show in front of a packed audience of cycling enthusiasts, sponsors and guests.

Following the growth of the team, which is moving into its seventh season, the squad has seen a marked shift towards rider development with a clear goal… to develop riders for a successful career in World Tour Cycling. Team Sportscover have developed a unique model, and helped found BBM Revolution CC with Go Ride coaching to bring young talent into the sport, make cycling accessible and nurture riders through a performance pathway into the team creating a sustainable future for talent ID.

Performance, Personality and Professionalism are the three pillars of development for the riders who are backed
by premium cycling equipment brands, coaching support, healthcare support and a structured race calendar. The 2013 Squad sees ODP rider Ollie Wood and GB International Jake Womersley spend a second year within the Academy squad, joined by new signings Jacob Scott and Irish International, James King. Joe Moses has progressed into the Senior Development Squad and will ride with the following new signings; Ben Ives, Richard Meadows, Sam Boast while Ashley Brown continues in a rider/manager role after founding the team in 2007.

Ashley commented, “I have new found ambition in helping develop future stars in the sport and in turn love riding the bike more than ever. We have selected riders who not only demonstrate the physical talent to make it at the highest level in the sport, but also show the potential to develop as a complete professional athlete. I have no doubt that we will produce riders who will integrate into top professional teams and make a real impact in cycling.”
Sports insurance specialists Sportscover have continued their long standing support of the team with Haribo also providing financial support for the development of the Academy and BBM Revolution CC’s Go Ride coaching project.

Team Sportscover

Senior Development Squad Directeur Sportif, David Brown explained “The team has a very strong relationship with its partners and we have aligned with some of the biggest brands in and out of cycling in order to provide the greatest opportunity for riders to reach their potential.” All team riders will use Avanti Corsa DR bikes equipped with Ritchey components, Speedplay pedals and Challenge tires. Team kit consists of BioRacer clothing, DMT shoes, Kask helmets, Adidas trainers. The riders will have full medical support from the Healthcare Management Trust at Claremont Hospital and St Hughes Hospital, with PowerTap power meters being used to monitor rider’s physical development. CNP Professional’s Kerry Kayes provides nutritional education along with the same sports supplements developed with team Sky and British Cycling. Skoda provide Octavia Estate as the team support vehicles.

Team Sportscover

The launch was delivered by the teams Academy Directeur Sportif, Mark Barry, who also brings a wealth of experience as former Olympian and renowned British Cycling coach as a packed crowd of the team sponsors, guests and the public looked on. A dramatic video showing the team riders in preparing for the season and competing in the Revolution Series was shown to the audience before the riders entered the stage one by one to a short interview.

The launch was concluded with a rousing reception from an appreciative audience and a photo call opportunity for the media, along with interviews and discussions with team staff and riders. Full Team Sportscover information including 2013 team race schedule, rider profiles, team participation and sponsor profiles are now online at

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